How entrepreneurs can create actionable personas — Whether you’re an entrepreneur, edupreneur, course creator/coach, agency owner, etc… Buyer personas are one of the most powerful tools in marketing at all levels. They help focus your company efforts and tailor your content, offers, and messaging to your audience’s wants and needs. However, personas are often overlooked or carried…

A Poem — Oh, the infamous Zodiac blogger who foretells of life and love by the glittering stars above; who lays out the horoscopes to lift trodden people’s hopes and dreams into some cloud whose rain would, surely, never spill atop a parade. That stupid Zodiac blogger who touts eons and eons of galactic…

That day — funny how some days pick at you. Work at your sanity like someone untying a mess of knots. Plucking all the other strings and strands out, leaving just a single line. A single thought. One exposed, leaving you no choice but to follow wherever it leads. Fuck…

A Poem — At the edges of her popcorned white ceiling, I spy little purple streaks who escaped the boring march of beige paint that conquered the walls of my girlfriend’s childhood room; her room, where dreams used to hang in a mobile, an adult-arm’s-reach away; her room, where monkeys jumped on beds and bumped…

A Poem — Things glob together and make something bigger than themselves. That’s pretty much how life works. Atoms glob up to make a molecule. Molecules glob up to make compounds, which glob up to make whatever it is they choose to make. And eventually, those whatever-globs glob up to make nicer-looking globs like rocks…

My rundown of the two main grammar-checking A.I.s (updated 2021) — This post contains references to products from one or more of our advertisers. I may receive compensation when you click on links to those products. We live in the future. Simple as that. Whether you’re writing the copy for your website or landing pages, coming up with social posts, or…

A Poem — On the couch, I watched the news today and found it hard to breathe. Well-meaning newscasters took their iron politics and grabbed my throat like a vice, pinching it shut. …

A Poem — On one fine day, I woke to see my fate. As strange a thing it seemed for me to see, the shock was doubly so for fate, indeed. …